When looking at a growth strategy, businesses often overlook one key metric for health and sustainability of the company: business value.
Instead of creating the typical 5-year business plan, use business value to guide you in designing a smart growth path for the future. Business value can be broken down into 5 different categories, notice only one is financial.
The strength and reliability of the numbers.
The diversification of customers and the strength of the sales force.
Infrastructure and the ability to deliver.
Reliance on the owner and overall strength of the leadership.
Growth, margin, integration and expansion.